In recent years, as the epidemic has been brought under control in China, and economic topics at night have continued to be hot, the landscape lighting market has shown vitality. Correspondingly, the market has higher and higher performance requirements for outdoor lamps.

In order to objectively reflect the selection criteria of lighting products by engineering design units, and present the real situation and development trend of China's landscape lighting market, Aladdin All Media has investigated the selection of outdoor lighting products by nearly a hundred lighting design companies, design institutes and related municipal units Standard views and suggestions are hoped to provide lighting manufacturers with valuable suggestions on product development, production and marketing through objective data, and bring new thinking and inspiration to practitioners related to outdoor lighting.

Outdoor lighting selection criteria: high quality is the first choice

From the results of this survey, "quality certification" is the primary consideration for engineering and design units to choose lamps, accounting for 25.32%, and "brand" is also an equally important consideration, accounting for 24.05%, "cost" and " After-sales service" followed closely, accounting for 16.46% and 11.39% respectively

"Whether it is choosing a supplier or a product, for an engineering design company, quality always comes first, including product quality, the overall service quality of the supplier's pre-sales, in-sales, and after-sales links. In terms of image, The product is hardware, and the supplier’s service capability is software. The hardware and software must complement each other. Failure to keep up with the needs of the project at either end will affect the overall effect of the project.

Correspondingly, "the designer chooses the product with only one standard, precise light distribution and stable quality. Lighting products are the guarantee for the landing of the design plan. Under the premise of limited investment, the stability of the quality of the lighting is very important. A lighting manufacturer with a good reputation will naturally enter the designer’s vision at this time. After the continuous running-in of the project, a supplier with suitable price and stable quality will become the designer’s first choice."

Compared with the owner's point of view, more emphasis is placed on the integrity, dedication and responsibility of the product supplier. The supplier builds a bridge of communication between the owner and the product manufacturer. She needs to play a role as a gatekeeper. Honesty and diligence have become a very important foundation. High-quality service is a means, and reliable quality is a hard sign.

At the same time, in the eyes of engineering units and owners, a good outdoor luminaire is no better than good quality and long service life; simple installation process; good waterproof performance and strong port compatibility. But for lamp manufacturers, the quality of a lamp is not visible to the naked eye, it is closely related to the internal parts of the lamp.

For example, the service life of outdoor luminaires has a lot to do with whether a high-quality breather valve is installed in the housing. The lighting company that installs the breather valve said that it can effectively extend the life of the lamp by more than one year, and provide an effective guarantee for the long-term reliability of the lamp. Nowadays, breathable valves have been generally installed on outdoor lamps. As one of the key parts of the lamp equipment, its quality has also become an important reference for testing whether the quality of the whole lamp meets the standard.

It can be seen that no matter how the market changes, quality is always the first priority for manufacturing and industrial enterprises, and with the strengthening of social service awareness, the requirements for enterprises are constantly increasing. While ensuring quality, more More customized, personalized and humanized services to build the richness of the brand and empower more creative possibilities for products.

Then, based on the feedback of the actual situation, how can lighting companies develop better in the future? What suggestions do the municipal, engineering, and design units have? After sorting out the opinions and opinions of all parties, we summarized the following points:

1. The market is further segmented, and the demand for customization is highlighted

2. Technological innovation ability becomes the primary productive force

3. The lamps are more intelligent and humane

Product design should be people-oriented. Through more intelligent design, it can bring people a more convenient and healthy life, create a more comfortable light environment for people, and promote the construction of a harmonious social environment. In the future, the development of lamps and lanterns, we are all looking forward to it, it is a more intelligent, healthy and green direction development, in order to continue to innovate, meet people's growing demand, and adapt to the market.